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ONLINE
MONTANA PROMOTION OF YOUR WEB SITE |
- Before you start
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What are you selling
Is it the sort of thing people
buy on the Internet
Target the potential buyers
Get a good domain name
Display your logo and image
Offer excellent service to your
contacts
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- Then do the simple things
first:
- Your Website is only part of
your advertising. Don't give up on
other forms of advertising. Let each
advertising channel support the
others. For a start, do all these
things:
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email form, of course, on every
page
response form which is relevant
and easy to use
product feedback form on your
homepage
make sure your website is
search-engine friendly
submit to 10 major search
engines
tell your staff, customers,
prospects, and friends,
print your Internet address on
your letterhead,
business cards, advertisements,
press releases,
inform your trade associations,
issue a press release,
mention it in personal contact,
- These are the most important
promotion activities
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- And then consider the more
time consuming things:
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check what your competitors are
doing
submit to all the relevant
Internet directories
join relevant Shopping Malls,
something new on the homepage
every week
run a message board or
discussion group
organize links from other sites
get an endorsement from these
other sites
banners on other
relevant/appropriate websites
product reviews in other
websites
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- For serious marketing try
these:
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offer a small gift in exchange
for the feedback
update and support offers to
customers who have bought
periodic mailing of news to a
subscription list
Recruit Affiliates to sell your
product on commission
Provide 'Tell a friend' or '
Email this page to a friend'
scripts
Run a competition or event
subscribe to an appropriate List
Server and send them
announcements
Write an article for
wide-circulation newsletters
Set up a database of contacts
with date of next action
Email all contacts on a regular
basis, but with a way for people
to opt out
celebrity conference, only open
to signed-up contributors
Kiosk terminals in your
buildings, accessing only your
own website
radio advertising (targeted,
economic, and effective)
classified adverts in suitable
journals
newspaper adverts
TV adverts (for the big
websites)
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NEXT: DOMAIN NAMES FOR A BETTER URL
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Call
728-0050
(local) to talk with a
live
representative!
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Copyright ©
2006
Online Montana
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